Facebook Metrics Which help for you

Currently, Facebook has increasingly proven its potential to boost business, functioning perfectly as a virtual showcase, through the most diverse types of publications, it becomes possible to display and demonstrate any type of product to a large number of people, often to an audience that will be very interested in your product, and mainly, in your business.

To stay more aware of how your progress is going, in other words, whether your social network is booming or just sitting there, there are several Facebook metrics that can be evaluated and it is through this brief analysis that it becomes possible to easily see where you are getting it right or wrong.

Having all this control is a powerful tool for planning future actions and you will certainly be several steps ahead of your competition when you master this art. Let's go, check out the main Facebook metrics and what they are about below:

1 – Involvement

Engagement is a number that basically consists of the total actions that were performed on the posts you made on your page, that is, it is a large sum of the interactions that were made on your page. Ex.: Checking in at your location, opening a link in a post, using a “reaction” on a post, liking your page, and so on…

The great utility attributed to this metric is that it allows you to measure how much people have been interacting with your page, and measure this according to the ads and posts you have created. After all, it is possible to track engagement according to dates. Use this to your advantage to find out where you are getting it right and where you are getting it wrong when creating your ads.

You will find two types of engagement when checking your metrics, page engagement and publication engagement. The difference between them is that page engagement is a generalized way of seeing the engagement with the publication across all your posts. In other words, one is more focused and the other is generalized.

2 – Reach

Reach, unlike engagement, indicates the number of people who saw your ads at least once, unlike engagement, which indicates who interacted with your ads and posts. Reach is also different from impressions, which also include more than one view by the same person.

The best use of Reach is to analyze the number of people who were exposed to your message (any type of post) during an ad campaign. There is a high chance that your ad will not even be clicked, but there is a much higher chance that in addition to clicking, the person will engage with your business and your page.

Reach, like many other metrics, is drastically affected when there is a Boost involved. This creates two additional points to be analyzed: organic reach and paid reach. Organic reach is nothing more than the reach itself, but it is only made up of people who viewed your posts when they were shared “Organically” through Facebook, that is, through shares, likes and comments from friends that appear to other friends and so on. Paid reach is also the same concept as reach, but it only shows who accessed your content due to the paid boost in a publication.

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3 – Impressions

The concept of impressions is a little different from the previous ones, however, it follows the same concept, it is a calculation based on the number of times your ads were viewed on someone's screen, presenting several details, for example: You are browsing your feed and find an ad, after a while, you decide to scroll up the screen again, if you see the ad again, that is, twice, this will count as two views, even if it comes from the same person.

You can use this number to create a contrast with the others and analyze whether people are coming back to see your ad more than once. It's very interesting and serves as a great satisfaction survey!

4 – Views

Contrary to what many people think, Facebook can show different types of views to admins, creating a wide range of analysis possibilities. Use this option to quantify and analyze how your audience has reacted to certain posts (mainly videos). Through this metric, it is possible to understand small details that other points do not provide, such as views of “x” percentage of the video, for “y” time of the video, views in a certain segment of the page, views through the mobile application, content on the website, and so on.

Basically, you can create a heat map and, through it, identify where your audience has the most potential. After this identification, actions can be taken focusing on where you noticed that it is “hottest”, greatly maximizing the potential of any future action. Use this to your advantage!

These are the 4 Facebook metrics that are important for you to evaluate, tell us here in the comments what you think! And if you have any questions, feel free to ask.

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